Idea Cellular OOH Innovations

Some interesting OOH work by Idea..

Looks like a normal bus shelter, however the huge CD is rotating continuously.. Nice way to say Music all the time... Wat an Idea ;)

though they should have avoided the line.. "wherever you go" for obvious reasons :)

Poles in the shape of a pencil....

Actual School Bags on hoardings...

Complete Surat station has been hijacked for a year... showing muscles..